We dream of a far-flung coastal town, famous for its boardwalk and its delicious tomatoes. The people there use the leaves of the tomato plants to flavor their gin. We’ve brought it from our imagination to your shelf. Enjoy the freshest Martini there is, from a town called Covalle.
MARTINI MAGIC
Covalle Tomato-Water Gin captures the scent and sensation of vine-ripened tomatoes in spirit form. It delivers a fresh, herbaceous, garden-forward twist to cocktails.
A LIFELONG LOVE
“Long before I ever dreamed of working in cocktails and spirits, I was obsessed with tomatoes.As a kid, I grew tomato plants in pots on the balcony of our Manhattan apartment. As an adult, I used my mid-September birthday party to host a tomato-themed potluck called “Tomato-Fest.”It was after one of these parties- where the bowls, empty of salad, held only small puddles of fresh, bright, delicious tomato water- that I first used it in a cocktail.”—Will Schragis, Founder
Bottling an elusive flavor.
Translating the fresh, green aroma of an in-season tomato plant is complex work.
Ethanol “cooks” the meat of a tomato, so any classic maceration ends up tasting more like a tomato-sauce gin — even with vacuum distillation. Trust us, we tried everything.
The key that we finally discovered was that the aroma we’re looking for is in the tomato plant, not the fruit. We developed a process of macerating the stems and leaves of tomato plants into cucumber and apple, which gives Covalle its signature evocation of our favorite summer martinis.
